More than just costumes or fictional characters, witches have played a historic role in shaping American society. Once scorned for their powers, today, they're revered for them. For this reason, we decided to see which U.S. states are most interested in witch-adjacent topics by analyzing the search volume of witchy terms across the country. Read on to find out where the witchiest Americans dwell.
To begin our search, we divined search terms that might indicate an interest in witchery. Once our tea leaves settled, a state-by-state ranking was revealed.
Though some of the search terms we used to determine the witchiest states may sound similar, the words "mystic", "psychic" and "medium" don't have the same meaning. The rule of thumb is that "while every medium is a psychic, not every psychic is a medium." Although both might tell fortunes and predict events, mediums specialize in channeling spirits from other realms.
This distinction was particularly important among those in New Hampshire, who were the Americans most interested in communicating with the dead. On the other hand, people in Hawaii were the least interested in doing so.
While mystics tend to be deeply in touch with certain deities or spiritual practices, astrologers are more in tune with the archetypes of gods and goddesses in the context of ancient traditions, such as Hellenistic or Vedic astrology. Witchy types who are into astrology might search for "moon magic." This type of magic relies on the lunar cycles to help you achieve abundance and healing with the waxing and waning of the moon's light. Colorado was the state most interested in moon magic, while Wyoming and West Virginia were the least.
We also researched search terms related to specific types of magic. While some believe that black magic is bad and white magic is good, others argue that this binary is rooted in falsehoods. Whatever the intention, "black magic" drew the most search interest from Californians, and "white magic" was sought most by people in Nevada.
Based on the volume of our list of witchy search terms, the witchiest state of all was Massachusetts, which came as no surprise. Massachusetts is home to Salem, a town infamous for its witch trials of the 1600s when hundreds of Puritans were accused of witchcraft and dozens executed. But despite the devil-worshiping stigma that was attached to them at that time, being a witch today can mean anything from collecting crystals to practicing Wicca (both of which were included in our analysis of witchy internet search terms). Witches don't submit to any one authority, and to many, that's the point.
Perhaps the most familiar aspect of witchcraft is spellcasting. Next, we looked into the most popular spells sought after by each state to find out who's casting what.
Wyoming, Vermont, Alaska, Delaware, and North Dakota were the states most interested in spellcasting in general, but spells for love and beauty were the most common searches overall. Rain spells were often searched for in Texas and New Mexico, with their dry, arid climates. Similarly, money spells were unique to Nevada, home to the gambling Mecca of Las Vegas. Health-conscious Colorado was among the states most interested in diet spells, alongside Washington and Oregon.
Precious and semi-precious gemstones are staples for many a witch and are also commonly used by new-age spiritual practitioners. Each type of crystal has a unique energy that can support different types of energy and spell work, if used and cared for properly and in the right context. Let's look at which crystals resonate with each state the most.
One way people associate with the meaning and power of crystals is through the chakras. Like crystals, each chakra has a different color and energy, and the two can work together to help you find balance. Amethyst, for example, is often associated with the crown chakra (purple) and can be used to clear the mind. This stone was searched for the most in Oregon — the state most interested in crystals overall. Another popular stone among Oregonians was obsidian, which corresponds to the root chakra. Although this chakra typically relates to the color red, black obsidian is also associated with it due to its protective qualities.
With its wide variety of colors, Jasper shored up a lot of interest in Maryland and a handful of southern states. Likewise, the amplifying quality of clear quartz makes it useful for many different magical or spiritual purposes. This might explain its popularity in so many different parts of the U.S. ranging from the Pacific to the Atlantic regions.
People in Hawaii seemed to have a penchant for golden-hued stones. Their favorites were tiger’s eye and citrine — both associated with grounding and strength. But New Mexico, in typical Western style, was most interested in turquoise. After all, doesn’t the look of a stone imbue some of its power?
Crystals for love — the most popular goal among American spellcasters — often reflect the heart chakra colors, red or pink. Perhaps that’s why rose quartz is so often associated with romance and why its blushing beauty and that of the deeper-hued ruby drew so much search interest from opposite ends of the country: Nevada and New York, respectively.
As spirits from the other side creep into our realm across the U.S. in the coming weeks, we now have a clearer idea of which states are eager to welcome and work with these entities — and which might be looking to banish them. Practices popular in some areas were less common in others. For example, beauty spells dominated in California, while protection spells were most prevalent in Maine. Americans’ crystal searches might also indicate varying interests. Could Nevada residents’ quests for rose quartz point to a desire for love in romance in their state? Regardless of your spiritual practices or how you’ll celebrate this witchiest of seasons, have a safe and spirited Halloween.
We collected search volume from the last 12 months from Google AdWords to determine all of the above findings.
PsychicSource.com has been providing reliable and compassionate psychic services for over 30 years. We pride ourselves on combining one-of-a-kind experiences with exceptional customer service and satisfaction.
If the powers that be have moved you to share the magic of this article, please do! We just ask that you attribute any mentions of this study to the source. Please link back to this page in doing so.